Marketing Strategy Development
A good Marketing Strategy creates desire for your solutions.
Organizations that have great products, services and solutions, typically lose money only because they do not get the opportunity to work and display their value.
A good marketing strategy sets things right. A good product market fit, a good communications strategy and a good purposeful brand presence makes for the best support for a business that knows how to deliver value.
Good marketing eventually generates desire in potential customers to take the plunge and work with a company, and eventually help them generate value and capture profits.
Overall marketing strategy is based on deep research of the market, customer preferences, available alternatives and product attributes.
Beyond the hard elements of features and competitive advantage, our marketing strategy approach focuses on the key soft elements of brand positioning, personality, and tone of voice.
Industry research
To identify customer’s need, preferences, competitor’s approach and potential gaps.
Company’s capability analyses
To identify what is the potential value proposition that the company can offer.
Need gap analysis
That outlines potential overlap where need gaps can be filled by the company’s capabilities.
Identification of training needs
Where the company needs to increase its capability to fill the gaps through new solutions.
Brand identity workshops
To increase awareness through a mix of personality, content, channel presence.
Our uniqueness
Deep strategy expertise
to understand company strategy, and to align marketing to the same
High hands-on direct operations experience.
We have directly delivered on marketing and product strategies in many industries, and hence understand how to actually create good products and solutions
Analytical, numbers first approach,
to ensure that actions have defined positive commercial and economic impact on the customers and us. This step includes the whole range of secondary research.
Detailed stakeholder interactions
not just at the senior level, but at the actioning level. Having hundreds of interviews and correlating that with internal and benchmark data where available. This is a specialized way of conducting primary technical deep dives, along with technical experts.
Conducting multi-day process immersion
session including shadowing to understand the real situation and not just how people perceive it. This is a specialized way of conducting primary research.
Creating actionable solutions
that can be enacted by the resources available or by making resources available through our network.
Creating an Estimate of Value
and constructing a proof-of-value measurement dashboard to regularly see how the strategy is being executed and creating value.
Frequently Asked Questions
How is it different from advertising and promotions ?+
A marketing strategy is a plan that outlines the goals, objectives, and tactics of a business or organization to promote its products or services to its target audience. A marketing strategy typically includes an analysis of the market situation, the identification of the customer segments, the value proposition, the positioning statement, the marketing mix, and the budget and evaluation metrics.
How is marketing strategy different from business strategy ?+
Marketing strategy is the process of identifying, analysing and satisfying the needs and wants of your target customers. Business strategy is the overall plan and direction of your organization, including its vision, mission, goals and objectives. Marketing strategy supports business strategy by aligning your products or services with the market demand and creating a competitive advantage. Marketing strategy also helps to communicate your value proposition and brand identity to your potential and existing customers.
How is it different from advertising and promotions ?+
The aim here is to educate your customers, including potential customers who have not made up their minds about purchasing your product. This way, you are showcasing your expertise in this field and they would look up to you for your guidance. Later when they are ready to purchase, this trust gained in their minds would make them consider your product before the competitors.
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