India’s emergence as a global powerhouse for business transformation, technological innovation, and operational excellence has been inextricably linked to the rise of Global Capability Centres (GCCs). Established to optimise costs …
Alright, stepping into the digital shoes of global marketing! Let’s talk about something fundamental yet often frustrating: knowing if our marketing money is actually working. We’re entering a new era, …
We are asked a question – how you go about building organizations that don’t just keep up but actually outperform the competition. As the world around us is transforming rapidly …
Alright everyone, let’s talk about something that’s totally reshaping our world, especially in marketing and sales: Generative AI (Gen AI). The Gen AI Revolution in Marketing: Our Utopian Vision Imagine a …
Let’s chat about something super exciting that’s changing marketing as we know it: Personalisation! While the concept has been around for years, we’re talking about 2025, and things are getting …
